DISQUS

LeadCritic · 1 year ago

I think they are still there, but simply working PPC more efficiently, ie long tail keywords, rather then the more expensive generic terms.

At $20 a click you are looking at a $100+ lead that you are selling at $25 on average 3 times, if your lucky and that is only if the leads is a prime filter. What if the lead generated is subprime or purchase, you may not be able to sell that $100 lead at all. ouch

Bill Rice · 1 year ago

You would know :) Thanks for the comment LeadCritic.

I think that is smart. Especially as you take control of the organic searches. I guess I was most surprised by the contrast created by this market--lead providers gaining organic search placement and lenders paying in for PPC.

This is a very unique market!

JB · 1 year ago

Just to clarify - the highest bidder in your search above is a lead gen company!

Bill Rice · 1 year ago

Just to highlight ridiculous comments-->@JB you can't comment on a post's search link a week later and expect the results to be the same.

Also, I took the liberty of removing your LowerMyBills affiliate link out of your comment!

Lee · 1 year ago

I have to laugh at someone putting an affiliate link to LMB here... Come on people...