Lead Marketwatch - Latest Comments in Where Did All the Lead Generators Go?

Re: Where Did All the Lead Generators Go?

Lee — Wed, 11 Jun 2008 18:54:47 -0000

I have to laugh at someone putting an affiliate link to LMB here... Come on people...

Re: Where Did All the Lead Generators Go?

Bill Rice — Mon, 09 Jun 2008 06:06:12 -0000

Just to highlight ridiculous comments-->@JB you can't comment on a post's search link a week later and expect the results to be the same.

Also, I took the liberty of removing your LowerMyBills affiliate link out of your comment!

Re: Where Did All the Lead Generators Go?

JB — Mon, 09 Jun 2008 00:59:08 -0000

Just to clarify - the highest bidder in your search above is a lead gen company!

Re: Where Did All the Lead Generators Go?

Bill Rice — Tue, 03 Jun 2008 11:46:53 -0000

You would know :) Thanks for the comment LeadCritic.

I think that is smart. Especially as you take control of the organic searches. I guess I was most surprised by the contrast created by this market--lead providers gaining organic search placement and lenders paying in for PPC.

This is a very unique market!

Re: Where Did All the Lead Generators Go?

LeadCritic — Tue, 03 Jun 2008 11:42:45 -0000

I think they are still there, but simply working PPC more efficiently, ie long tail keywords, rather then the more expensive generic terms.

At $20 a click you are looking at a $100+ lead that you are selling at $25 on average 3 times, if your lucky and that is only if the leads is a prime filter. What if the lead generated is subprime or purchase, you may not be able to sell that $100 lead at all. ouch